MA VALUE PROPOSITION: LEGO Education
The module required selecting a company (client) to investigate and pinpoint a specific problem or issue that could be addressed by developing a compelling value proposition. Utilising design thinking to create effective solutions to the problem(s) that fit the company's business needs and argue the relevance of the idea by providing supporting evidence. Highlight key behavioural, cultural aspects and user experiences that make your idea an innovation. The exploration must identify new business opportunities (in the form of a creative idea), submit a compelling evidence base to support these opportunities by exploring the value it brings to its end users and consider the return on investment.
ASSIGNMENT FEEDBACK
A highly visual presentation that communicates your journey beautifully. The outstanding visual elements provide excellent storytelling… making connections between literature, models and authors such as Bassot and Gibbs’s reflective models.
- Mersha Aftab